AI content is on the rise. When you search for something on most search engines, you get AI overviews at the very top of the results. The AI takes that content from other sites and processes it for its responses.
While Google is vehemently rejecting the idea of sites getting less visitors from search engines, site owners seem to have a different view on the matter, for the most part at least.
Clearly, a percentage of search engine users won’t click on links that point to sites, if the search engine provided them with the answer to their request. This means, less visitors and the links that Google and others add do not account for the lost traffic, even if you take only the few sites into account that do get links. Additionally, more and more users use AI chats directly instead of search engines.
I do not really think that this trend is reversible, similarly to how other major changes were. As someone who creates content, you have but a few options left to keep doing what you love, provided that it is not just a hobby for you but a job.
It is all about trust
While you cannot really compete with the speed or reach of AI, or major sites out there that still seem to cover every topic imaginable, you have something that AI can’t replicate: the trust of your readers.
While AI can replicate any topic that you write about and provide answers or information, so that many Internet users do not even have to leave the search engine’s website, there can be a level of trust between human writers and their audience that AI can’t replicate.
Even if AI makers would be able to bring down fake answers — they call it hallucinations — to zero, it would still not be the same.
Take the review of a product. If you trust the review, for instance because you were never disappointed by previous reviews from a reviewer, then you may trust any review going forward, unless trust gets broken. With AI, there is no such level of trust. AI uses different sources for its takes on products and it is clear that the AI itself has never tested them.
Another example. Unless a human has reviewed and posted about a software, AI can’t provide you with its own review. It may copy content from the developer’s press release, if there is one, but it can’t review a software on its own.
While all of that may change in the future, it does not change the trust factor, at least not until AI evolves again to the next level.
What that means for this site
Well, it is quite easy. I do not chase search engine rankings anymore. Why should I. As a new and small site, you barely stand a chance anyway against the behemoths out there. Now with AI added as another roadblock, there is even a slimmer chance for driving much traffic from search engines to your site.
My hope, and this may come falling down on my head in the near future, is to focus on quality relationships. Ignore the masses, build a community of likeminded-people who enjoy my content and trust my writings and opinions. No need to always agree on things, but have a level of trust that AI or major sites can’t replicate.
Clearly, this is only sustainable if I find a way to earn enough money from this site to keep it going. I do not want ads and will shut the site down before I start showing generic ads here on this site or ads that track you. All part of the trust relationship.
My intention is to use a tip-system combined with a few carefully selected products that I get affiliate revenue from.
If this works, it would cut the reliance on search engines or any outside source. Grow by word of mouth or references on other likeminded sites or forums.
Well, that is the idea anyway. Would love to hear what you think of it. Feel free to leave a comment down below. Also, if you have an idea, let me know as well.