Customers all over the world are used to frequent price increases of subscriptions by now. Many online services that require a subscription increase prices regularly, often once per year or every second year.
That is bad enough, especially if the service does not get any better because of it. While services argue that inflation and rising costs force them to increase the price of their product, it is getting harder and harder for them to convince customers to accept the price increase and continue their payments.
If only there would be something that would make it clearer for customers to pay more. Microsoft may have found a way, or so it believes: how about removing features from products to move them into another product, that costs extra?
As a Microsoft 365 subscriber, you pay Microsoft a monthly or yearly sum for access to the most recent version of Microsoft Office. You may also get some other features on top of that, including cloud storage space or access to Copilot, Microsoft’s AI.
However, some Copilot features are only for subscribers of plans that are more expensive. Home users, for instance, need a Premium subscription to gain access to otherwise restricted Copilot features.
Microsoft changed the tactic for business customers. Instead of limiting Copilot to a specific plan, Microsoft integrated Copilot AI features into the business plans and announced a price increase arguing that customers would get more out of their subscriptions because of that. Most plans increase by up to three Dollars per month because of that from 2026 onward.
To make Copilot look more valuable, Microsoft started to remove features from Office programs.
Martin Geuß, from the Geman website Dr. Windows, highlighted two recent examples on the site recently:
- PowerPoint: The option to reuse slides is going to be removed from the presentation software. Users may ask Copilot to do that for them.
- Excel: The function to extract data from images is being removed. Starting in July 2026, this option won’t be offered anymore. Microsoft says that it is working on a better function that will then be powered by Copilot.
There you have it. You just have to be inventive to justify price increases.













