If you use the official YouTube TV app without a premium subscription, then you are in for another ad-treat.
Google has been testing Pause-Ads on YouTube since April of this year. These ads show up when you hit the pause button, e.g., to get something to drink or go to the bathroom.
Now, pausing will show an ad on the screen for more users. The following happens when you pause the video while using the official YouTube TV app.
- YouTube pauses and shrinks the video that is playing so that it occupies roughly two-thirds of the screen.
- An ad is loaded and shown to the right of it.
- YouTube displays a dismiss button and an info button next to the ad.
YouTube user RoÆther posted a screenshot of the experience on X:
There is also a report on 9to5 Google that shows another photo and a different ad.
There are other reasons for hitting that pause button. Maybe you would like to share your thoughts with someone else in the room, answer a phone call, or think about what you just saw.
Whenever you do, you will see an advertisement on the screen. Is it a disruptive experience? I’d say it is, as it changes the interface and displays new buttons on the screen. The ads do look static for now, though.
Reports suggest that Google is rolling out the change to more users.
YouTube is not the only platform that pause ads are making an appearance on. More and more ad-financed services may introduce pause ads to increase revenue generation.
As always, users have a few options to deal with ads on the platform:
- Subscribe to YouTube Premium, which offers an ad-free experience.
- Use a third-party YouTube app.
- Stream content from a PC with a content-blocker.
- Use a VPN connection to a country that does not have ads on YouTube.
Note: another interesting option is to search for the video on Bing Video. You may watch the video there without ads.
All in all, it is clear that ad-powered services are going to push ads harder and harder on YouTube. Google has been testing unskippable ads for instance, which make the experience even worse.
What is your take on pause ads? Would you mind, or is this something that you do not care about at all? Feel free to leave a comment down below.














