Category: Entertainment

Google introduces Hyping on YouTube, what you need to know

Posted on by Martin Brinkmann

Google announced a new feature for YouTube that it says is “all about helping emerging YouTube channels grow by connecting them with new audiences”. Called “Hype”, it allows any YouTube user to hype videos.

The only restrictions are that the video needs to have been published a maximum of seven days ago and that the publisher has less than 500,000 subscribers. This should apply to most channels on YouTube therefore, especially since it sounds a bit crazy that a channel with 450,000 subscribers is considered emerging.

Anyway, each YouTube user has three hypes per week. You need to be signed in to hype a video and YouTube will show a leaderboard of the “most hyped” videos from the week on the site.

In the future, Google plans to introduce options to purchase hypes. Means, once you run out of your three hypes you can start buying more. Useful for the creators whose videos you push, but also for Google as it will certainly take its share of the price of that.

Google says that hyping pushes videos to regional leaderboards, where they may get more exposure and thus views. In addition to that, hyped videos get a special badge on YouTube. It appears, however, that the amount of hype has no influence on recommendations or search results.

Is it worthwhile then? Probably not. While fans may be able to push videos from a certain creator to the top hype charts of the week, the system seems to benefit larger channels closer to the 500k limit more than smaller ones with just a few users.

The main benefactor will be Google, as users will certainly use the option to buy more hypes to push their favorite creators on the site. Also, the amount of hype a video gets on YouTube says nothing about its quality or usefulness to you.

All in all, it does not sound overly useful and could potentially be just another scheme by Google to earn more revenue on the site.

Now You: what is your take on the new Hype option on YouTube? Cool new feature that sounds useful and could really help smaller channels stand a chance against the juggernauts? Or another cash grab by Google?

Amazon Prime Video Ad Free

Amazon kills Freevee, because it moved ads to Prime Video

Posted on by Martin Brinkmann

The writing was on the wall. Some time ago, Amazon pulled a fast one on Prime subscribers by introducing ads for everyone. Subscribers who did not want the new experience could pay Amazon a few bucks extra to get rid of the advertisement again. To hammer that home even more, Amazon recently started to show more ads to users per hour.

Questions about the fate of Amazon’s then ad-powered streaming service Freevee came up at the same time. It did not really make sense to have Freevee as an option if all of the streams on Prime Video would also show advertisement to users.

Amazon kept Freevee around for the time being. CNBC reports that some Freevee users see notifications when they launch the app on their devices about the upcoming end of it.

According to the report, Amazon plans to put the standalone Freevee app to rest in August 2025. The notice states “Prime Video is the new exclusive home for Freevee TV shows, movies and Live TV”.

The app will stop working in August 2025 and users may tune in directly on the Amazon streaming service to get their Freevee fix. Amazon users, with or without Prime Video subscription, may continue to watch free content with advertisement on the Amazon website. The only requirement for that is an Amazon account.

Closing Words

Amazon established Freevee in 2019 to stream videos with ads to users. The decision to turn Prime Video into a bigger version of Freevee came in 2024. The only differentiating factor will be that users may watch Freevee content on Amazon without a Prime subscription going forward. Other than that, you will get ads either way unless you pay extra.

It is probably only a matter of time before Freevee is retired entirely and the available media library is integrated into the Amazon Prime Video library.

As far as I’m concerned, I started to watch more content on DVD and Blu-Ray again as it is giving me full control and a (mostly) ad-free experience.

YouTube Experience Interruptions

Is Google delaying videos on YouTube for users with ad blockers?

Posted on by Martin Brinkmann

Watching videos on YouTube is the favorite pastime of many Internet users. Those without YouTube Premium have to sit through ads before they get to see the video that they clicked on. The main way around this is to use an ad blocker.

Good ones block video ads on YouTube so that the actual video plays right away. Google is constantly tweaking and adjusting things on YouTube to make ad blockers less effective.

From displaying banners to users with ad blockers that they have to turn off the content blocker to watch the video to manipulation.

Reports emerged this month that Google may delay videos on YouTube for users of ad blockers. There is this thread on Reddit talking about the change and also one at the Brave forum.

All describe that Google may display “Experiencing interruptions?” in the lower left corner of the browser window on YouTube, if an ad blocker is used.

This delays the initial playback of the video by seconds, up to ten according to reports. Quick test in Brave confirmed that YouTube showed these on some videos that I tried to play. The delay was not as large, maybe a second or two for all the videos that showed the notification.

The issue is not limited to a single browser or a single content blocker. Brave is affected, as is uBlock Origin in Firefox. Updates seem to have fixed the issue for some time, but the issue seems to have reappeared.

There is not really a fix for that at the time of writing. If you are affected, you may have to wait until the filter lists get updated or the issue resolved in another way. Still, even with the delay added, it is not as bad has having to sit through the video ads that YouTube displays when you turn off your ad blocker.

The only other solution that I can think of is to download the videos instead and watch them this way.

Now You: do you watch videos on YouTube? Did you notice the delay in the past couple of weeks?

Gog One-click Mod: easy installation of hand-picked mods

Posted on by Martin Brinkmann

PC Gaming platform Gog just announced a new addition to its ever-growing arsenal of tools and options for PC gamers. Called Gog One-Click Mod, it integrates the installation of curated mods into the platform.

Mods are modifications. These can range from tiny changes, like a modified outfit for a character or a fix for an annoying issue, to full conversions or entire new games. Some can even restore content that game developers did not add in the final product but included on the game media.

Not all games support modifications, but those that do, usually fare better long-term. The main reason for that is that mods often add new content to games, be it new levels or entire campaigns.

Gog’s new feature promises the simplest most convenient installation experience. All it takes is a single-click to install the supported mods.

The classic installation process of many mods is not straightforward. It depends on the game, but it is sometimes necessary to tinker with game files or copy files to specific directories to install a mod.

Here is what is available right now:

  • Doom 3: Phobos
  • Fallout: London One-Click Edition
  • Enderal: Forgotten Stories
  • The Chronicles of Myrtana: Archolos
  • Heroes of Might and Magic III: Horn of the Abyss
  • Vampire The Masquerade: Bloodlines – Unofficial Patch
  • The Elder Scrolls: Skyblivion (soon)

Gog created a video that demos the functionality:

Some of the most popular computer games of all time started out as mods. Valve Software, maker of Steam, is notorious for that. The company’s games Counter-Strike, Team Fortress 2 and Dota 2 all started out as mods.

Gog is my go-to PC gaming store. While it does not have all the latest games, due to its anti-DRM stance, it offers a good selection of mostly classic computer games. The addition of this feature adds more content to the platform, which is a good move.

It already covers games like Fallout and Heroes of Might and Magic, which I own and love. Gog needs to expand this quickly to cover more games and make this a truly unique feature.

Now You: do you play games and / or mods? What is your take on this new feature of Gog? Feel free to leave a comment down below.

YouTube Premium Duo

YouTube Premium Duo: YouTube for two launches in select regions

Posted on by Martin Brinkmann

After announcing that YouTube Premium Lite will soon get worse with the addition of advertisement in YouTube Shorts, Google has launched another new YouTube plan.

Called YouTube Premium Duo, it is a plan for two users. Unlike the Lite plan, which includes some ads and limitations, Premium Duo offers the same functionality as the single Premium plan and YouTube Premium Family.

Price-wise, it fits right between the two as well. Subscribers in France, for example, pay 12.99 Euro per month for a single user subscription, 23.99 Euro per month for a up-to-5-users family subscription, and now 19.99 Euro per month for a two user subscription. So, seven Euro more than a single user subscription and four Euro less than a family subscription. That is about 17.50 US-Dollar converted.

YouTube Premium Duo has the same limitation as Premium Family regarding invites. Up to one household member can be invited to use YouTube Premium next to the subscriber. Google notes in the terms that all users need to have the same address and need to join a family group.

According to this post on Reddit, YouTube Premium Duo launched in just four countries and regions: Hong Kong, France, India, and Taiwan.

Here is the price of the Duo subscription in the other regions:

  • Hong Kong: 128 Honk Kong Dollar (about 16.30 US-Dollar)
  • India: 219 Indian Rupee (about 2.60 US-Dollar)
  • Taiwan: 299 Taiwan Dollar (about 10 US-Dollar)

So, for who is the new Duo plan? Couples that watch YouTube individually on different devices? Apartments shared by two? Single parents with a child old enough to watch YouTube with an account?

Now You: what is your take on all the YouTube Premium plans? Are you subscribed to one already? Let me know in the comment section below.

More ads for YouTube Premium Lite subscribers incoming

Posted on by Martin Brinkmann

YouTube users who have enough of the seemingly ever-increasing bombardment with ads on the site have two official options to deal with it. Subscribe to YouTube Premium, which costs more than a Netflix subscription per month, or pick YouTube Premium Lite, if available.

YouTube Premium Lite is less expensive, at about $8 per month. For that, subscribers get less ads on YouTube. Up until now, that meant no ads in most videos. The notable exceptions were music videos and while searching for or browsing videos on the site.

Google is sending out emails to YouTube Premium Lite subscribers currently that informs them about a notable change coming to their subscription.

From June 30th, 2025 onward, subscribers will also see ads when they watch YouTube Shorts on the platform. Shorts are shorter videos that resemble videos on TikToks, Instagram and other mobile platforms.

Most videos on YouTube remain ad-free, however, according to Google’s email.

Closing Words

More ads for YouTube Premium Lite subscribers makes the plan even less attractive than it is right now. While it may not change much for many subscribers, as Shorts are a love or hate kind of type of videos, it still reduces the attractiveness of the subscription.

Subscribers may cancel at any time. Some might go back to watching YouTube with content blockers instead. It is free, and it improves privacy and security.

Google and other providers continue to test their limits. Years ago, when you paid a service for an ad-free experience, that usually meant entirely ad-free. Now, more and more services continue to charge you for a subscription and still show you ads. YouTube Premium Lite, Netflix, Disney+ and many more have introduced plans that do just that.

Now You: what is your take on all of this? Do you have a YouTube Premium subscription or another subscription that still shows ads to you when you access content?

Captain Commando

Play classic Capcom games like Street Fighter II, Magic Sword, or Ghosts’n Goblins for free

Posted on by Martin Brinkmann

Even if you did not grow up during the Nintendo SNES and Sega Genesis / Mega Drive era, you have likely heard about classic games like Street Fighter that revolutionized video games at the time.

Some game series get new releases regularly still, others have remained classics. Many of them are playable as virtual games on consoles and even on Steam, or, if you prefer to sail the seven seas, via emulation.

Capcom, one of the great game developers of the time, created a new arcade website to celebrate its 40th birthday. There you can play a few classic Capcom games for free, directly in the browser.

Games are available in Japanese or English, and some even support multiplayer. Here is an overview of the games that you can play there currently:

  • Street Fighter II The world Warrior (Japanese and English)
  • Street Fighter 2010 (Japanese and English)
  • Magic Sword (Japanese and English)
  • Rockman 2 (Japanese and English,)
  • Captain Commando (Japanese and English)
  • Ghosts’n Goblins (Japanese and English)

Each game comes with a short description, its manual, and even a photo of the original module for the game console it was released on. The games support joypads that you connect to your PC or device, which is useful, as keyboard controls are rather fiddly.

More games, but only with a trick

The selection of games includes a few classics, but it is rather weak, considering that Capcom has created many more games.

If you open a snapshot of the Capcom Town website on the Internet Archive, you are greeted with more games. Highlights include Final Fight 1 and 2, Breath of Fire I and II, Super Ghouls’N Ghosts, or Mega Man X.

Many of the games are all-time classics, some of them hard to find, if you want to buy them for the original consoles or virtual systems.

Now you: what is your take on this? Do you play classic or modern games from time to time? Feel free to leave a comment down below.

Netflix to use AI “to serve the right ad to the right member at the right time”

Posted on by Martin Brinkmann

The next frontier for AI is advertisement. While some companies are already experimenting with AI-powered advertising formats, more and more will hop on the bandwagon to increase revenue and ideally make ads more lucrative for companies and better for users as well.

Netflix announced a push into AI-drive advertising, which it calls creative formats, just this week. The main idea is to improve advertising results with the help of generative artificial intelligence. The new ad-powered plans have pushed Netflix subscribers and revenue to new heights and there is seemingly no end to the growth just yet.

For users, the new formats could lead to more ads that try new tricks to get them to click and make a purchase.

Creative Ad-formats incoming

The first creative formats that come out of Netflix’s new modular framework for ads are interactive midrolls and pause ad formats. These introduce custom advertising creatives with “added overlays, call to action, second screen buttons, and more” to serve “the right ad to the right member at the right time”.

Netflix revealed that these new formats will become available in all countries in which the ad-supported Netflix plan is supported. The company plans to finish the rollout by 2026.

Does that mean that Netflix subscribers, who are subscribed to an ad-powered plan, will see more advertisement in the future? It sounds like it. Pause ads, for instance, are a new ad format that pushes advertisement to the screen when the viewer hits the pause button on the remote. That is one ad that has not been displayed before.

The new creative mid-roll ads, which Netflix says are interactive, are also new. It is possible that these are deducted from the hourly playtime of advertisement on Netflix, but Netflix has not commented on any of that at this stage.

Closing Words

AI-powered advertisement could introduce another issue to Netfix subscribers, besides increasing ads on the platform. AI may optimize ads and placements of ads to increase user engagement. In other words, it could lead to an increased spending by users by exploiting emotions or using other psychological tricks.

If you want my advice, it is better to sign-up for a single month or two of ad-free viewing on Netflix per year than to subscribe to the streaming service for an entire year. You could subscribe to other streaming services for a month or two as well each year. You will save quite a bit of money doing so, and the only downside is that you may not be able to view a particular show or movie when it comes out.

Now You: are you subscribed to ad-powered plans at Netflix or other streaming services? What is your take on these plans in general? Feel free to leave a comment down below.

LG TVs may soon use AI to determine your emotions and beliefs, and display better ads

Posted on by Martin Brinkmann

What would you say if your smart TV uses artificial intelligence to analyze your emotions and beliefs, put you into certain groups, to display targeted ads to you?

Ads may be based on your viewing habits, what you watch, when you watch, what you search for and so on.

What sounds like something straight out of Minority Report is actually going to be integrated into certain LG TVs. The report comes from Stream TV Insider.

According to the report, LG is teaming up with Zenapse, a “focuses on artificial intelligence (AI) and emotional intelligence to enhance marketing and customer experience (CX) optimization”.

The goal of the cooperation is to deliver ads that are more targeted by segmenting the audience with the help of AI and data. LG is integrating Zenapse’s technology into its Large Emotion Model (LEM) into its ad stack.

LEMs are created to understand “emotional and psychological drivers”. In this context, their purpose is to determine what viewers like and what resonates with them.

It is important to note that the technology analyzes the emotions of viewers indirectly, by analyzing the content that gets watched and consumption patterns.

So, if a viewer watches romantic comedies a lot, they might be more receptive to ads that play with emotions linked to romantic comedies.

But the platform goes beyond that. Ars Technica notes that viewers are categorized into very specific types, such as “social connectors”, “emotionally engaged planners”, or “goal-driven achievers”.

Companies that pay LG to display ads to viewers may tap into the data to show ads to highly specific groups of users only.

LG has not provided much details besides that. Can you turn the feature off? That is unclear. What you can do, however, is skip the connecting of the TV to the Internet. Without Internet, the TV won’t be able to do much.

Other options include using solutions such as AdGuard or DNS-based filters to weed out most of the advertisement before it lands on the TV.

What is your take on this? Are your TVs connected to the Internet? Feel free to leave a comment down below.

Spotube open source Spotify client

Spotube: open source Spotify client without ads

Posted on by Martin Brinkmann

You have plenty of options when it comes to listening to music. From traditional radio and Internet radio to locally stored music, music CDs, or online services such as Spotify or YouTube.

If you like Spotify, but do not like the advertisements that come with a free account, then you might like what the open source software Spotube has to offer.

It uses music information from Spotify, but links all the music to YouTube. Means: you get most features that Spotify offers, including popular radios, mixes and whatnot, but without ads, as music is streamed from YouTube.

Spotube is a cross-platform application. It is available for the desktop systems Windows, macOS and Linux, and also the mobile operating systems Android and iOS.

Installation is straightforward. First thing you may do is sign-in to a Spotify account. You can create one or sign-in to an existing one. This is not a requirement, but your playlists, artists that you follow and albums are carried over, which means that you get direct access to them.

You may also browse Spotify’s selection of radios, mixes and other content. The only features that are not supported are Spotify Podcasts and Shows. These are only available on Spotify and require a premium subscription.

Click on the play button and music starts to play. There is a noticeable delay. It may take a few seconds before you start to hear the music, but playback was reliable during tests. Never got the wrong song or no song at all while testing the application and its features. There is an alternative track sources feature, which may help if a song is wrong or not of the best quality.

Speaking of which, features do not end here. You can create or generate playlists, like tracks, follow artists, and even download music to the local system for offline playback.

Closing Words

Spotube is an excellent option when it comes to playing music on your devices. It uses Spotify’s vast database of music, mixes, radios, and such, and combines those with freely streamed music from YouTube to avoid advertisement entirely.

Do you listen to music on your devices? If so, which services do you use? Feel free to leave a comment down below.