The official way to watch YouTube videos without advertisement is YouTube Premium. The subscription-based service costs $13.99 per month in the United States if you sign up for a regular plan. If you pay annually, that price drops to about $11.66 per month. Students get it for $7.99 and there is also a Family plan for $22.99.
Google has made an announcement on its official support website recently. The company listed new YouTube Premium features and also hinted at the introduction of new plans.
Here are the new features:
- Jump Ahead feature on mobile to skip ahead. This is done with a double-tap and only available for Android at the time. Apple iOS support is coming “in the future” according to Google.
- Shorts Picture-in-Picture to watch Shorts while using other apps. Android exclusive.
- Smart Downloads to download “recommended Shorts automatically” to the device (experimental).
- Redesigned Watch Patch (experimental).
Most of the features are limited to mobile devices. Furthermore, some of them, especially the redesigned watch patch, are almost universally disliked by the community.
Google hints at new YouTube plans
More interesting than these features is Google’s announcement that it plans to expand “existing offers to more regions” and introduce “new plans” in the future as well.
Could it be that Google finally realized that the price of a YouTube Premium subscription is high if it is just used to watch content without advertisement?
YouTube Premium Lite appears to be a thing still, albeit heavily limited. It dropped the price of a subscription to about $6, but did not remove all ads on YouTube and did not provide access to YouTube Music or downloads.
Closing Words
While there are ways to watch YouTube videos without ads, I have to admit that I would be fine with paying a monthly fee for that. YouTube’s current premium pricing is over my monthly limit though. I do not use the service enough to justify the expense.
If YouTube’s upcoming plan or plans become reality, and if they are below my personal limit, then I’d certainly consider subscribing. In case you are wondering, my limit is $5 per month, preferably less than that if paid yearly.
What about you? Would you pay for YouTube Premium?













