Streaming, which once set out to replace classic TV, is slowly but steadily turning into the very thing it set out to replace.
Those who still do not believe it may have a change of heart when they hear this: Netflix is apparently considering launching a free plan in some countries.
The plan will be ad-powered, which means that users will see advertisement whenever they tune in.
Depending on the country, this plan is going to make the ad-powered plan even cheaper. It is unclear at this point whether it will replace the Standard with Ads plan that Netflix currently offers, or if subscribers will have to sit through more ads to make up for the difference, or get another disadvantage.
Netflix’s motivation behind this is to get more customers in countries with potential for that. This is also the reason why it won’t offer the free plan in the United States.
The company hopes that this new plan will fuel further growth, which will make shareholders happy. It also needs to push ads to reach critical mass.
Considering that Netflix is a first-mover, it is possible that the likes of Disney, Warner, or Paramount will also switch to offering a free ad-driven plan. They followed Netflix’s introduction of an ad-drive plan and its fight against password sharing already.
Classic TV is abysmal because of ads
I have to admit that I do not watch a lot of TV or streams. While I tune in to watch movies or shows, this usually happens using streaming services.
I suffer through the rare occasions when I watch classic TV. Maybe it is a game that is only shown there, or something else that is exclusive. The sheer number of ads makes my stomach turn.
Ads at streaming services, including YouTube, may add another dimension to the experience. Most add tracking, which means that you not only lose minutes of your life each hour media is consumed, you are also tracked while suffering.
There is a reason why I prefer buying movies or TV shows on disc when I like them. These do not have ads and I can watch them whenever I want, even when I sit in a cabin in a remote part of Canada.
Closing Words
It is almost certain that an upcoming free Netflix plan will attract lots of users. The exact nature of it is unknown at this point, and it remains to be seen how Netflix plans to release it in the markets it is aiming for.
It could be an interesting option for users who are interested in just a few shows. They could join up and watch these without paying anything. Well, other than with their data and time, that is.
What about you? Would you sign-up for a free Netflix plan, if it would become available in your country?

















