Many makers of web browsers are evolving the browsers that they develop into AI-based browsers. How and to what degree depends much on the company or organization that is involved. From integrating options to chat with AI and basic AI features, such as getting a summary of a webpage, to agentic browsers, like Perplexity, that are designed to act on the user’s behalf.
Mozilla’s new CEO Anthony Enzor-DeMeo published his vision for the organization and its main software, Firefox, about a week ago. While much of what Enzor-DeMeo wrote resonated well with large parts of the community — turning Mozilla into the most trusted software company — it was a single pargraph that stood out and incurred the ire of parts of the community.
Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions.
While Enzor-DeMeo did state that “AI should always be a choice” and that it should be something that “people can easily turn off”, Firefox users expressed their concern over the AI-focus that the new Mozilla head described in the post.
The official Firefox for Web Developers account on Mastadon published several clarifications to address user concerns. The posts are attributed to Jake Archibald, who is Mozilla’s Web Developer Relations lead.
The main takeaways are the following two statements regarding AI:
- All Firefox AI features will be opt-in.
- Firefox will get a “kill-switch” for all AI features, which disables them completely.
Mozilla would introduce AI features in Firefox in a way that I would like all browsers to follow: make them opt-in, instead of opt-out. There are certainly users out there that use AI and will use AI features in browsers. Heck, some might even spring on the agentic-bandwagon and let AI buy stuff for them or to other things.
As long as this is optional, and not enabled by default, I would not mind much, especially if other features do not get pushed down the priority letter in favor of AI features.
How many browser users want AI in their browsers, or would start using the features once they land without knowing about them prior? I find that number hard to estimate. AI is a trend at the moment, and while companies have created some useful features powered by AI, it has not been proven yet that AI is a feature that can sustain itself once the hype ebbs down.
Now it is your turn. Have you tried AI features in browsers or elsewhere already? Is there anything that you liked in particular, or did not like? Feel free to leave a comment down below.












