You may recall that Alphabet is currently under investigation in the United States and that a potential breakup of the company is looming over the company’s head.
Suggestions include selling of Google Chrome and Android, or separating the ad business are all on the table.
The Verge reports that Alphabet has made a counteroffer. Clearly, the company does not want a splitting-up. The counteroffer does not include the splitting up of any company services or products.
Instead, Alphabet suggests the following remedies:
- Browser companies should get more flexibility and the ability to change default providers every 12 month period.
- Android device makers should also get more flexibility and options to preload any apps.
The first suggestion affects Mozilla and Apple for the most part. Both have search deals in place with Google that give them millions or billions each year for making Google Search the default search engine on their respective platforms.
With Google’s suggestions, Mozilla could sign search engine deals for different platforms. It might not be that beneficial to Mozilla, however, as there are not many search engine companies out there with the financial power to agree to deals.
In fact, Microsoft with its Bing search engine may be the only one that might be a potential partner.
To make matters worse, it may also give Google more of a bargaining chip when brokering deals with the organization.
For Android, device manufacturers would have more freedom to launch their devices with multiple search engines or apps. Google is enforcing certain rules right now, if device manufacturers want to include the company’s apps on their devices.
Closing Words
Google would retain control over all of its properties, if its proposed remedies would be found acceptable. Chrome or ads, for instance, are not even mentioned by Google.
What do you think of this? Should Alphabet be broken up? Feel free to leave a comment down below.








