Earlier this month, I wrote about a new version of the Windows tweaker Win11Debloat and its new feature to block automatic driver companion app installations on Windows. I also listed native Windows options to remove the LG Monitor App and unwanted installations.
This came after LG was found to push its Monitor App via Microsoft’s cloud to Windows devices with LG monitors. The app gives users some control over monitor features and also popup ads.
The outcry must have been loud enough to reach the higher ups at Microsoft, as the company just posted an official announcement on X:
According to the post of Microsoft Executive Vice President, Windows and Devices, Pavan Davuluri’s post, Microsoft has come to an agreement with LG regarding the matter. LG, according to Microsoft, will stop showing the popup ad on Windows devices.
While that is the right thing to do, considering that the app auto-installed and started to show the popup without users knowing what hit them, it does not address the elephant in the room: nothing is keeping LG or any other device maker from doing so again in the future.
At the very least, Microsoft should introduce new regulations that prevents a scenario like this from happening in the future. Should companies be allowed to display ads or popups in their apps? Certainly, but not when they have the power to auto-install software or updates on user devices.
Until that happens, it may be a good idea to block the automatic installation of manufacturer apps on your Windows devices to avoid these scenarios. You may still download and install (most) apps manually from the Microsoft Store or the manufacturer’s website.
What to say–the App in the MS Store has the following:
Legal Disclaimer–
This seller has certified that it will only offer products or services that comply with EU laws.
Whatever LG is doing, like auto installs and advertising with those app installs can’t possibly comply with EU laws.
MS should simply ban the app and LG from the store.