What would you say if your smart TV uses artificial intelligence to analyze your emotions and beliefs, put you into certain groups, to display targeted ads to you?
Ads may be based on your viewing habits, what you watch, when you watch, what you search for and so on.
What sounds like something straight out of Minority Report is actually going to be integrated into certain LG TVs. The report comes from Stream TV Insider.
According to the report, LG is teaming up with Zenapse, a “focuses on artificial intelligence (AI) and emotional intelligence to enhance marketing and customer experience (CX) optimization”.
The goal of the cooperation is to deliver ads that are more targeted by segmenting the audience with the help of AI and data. LG is integrating Zenapse’s technology into its Large Emotion Model (LEM) into its ad stack.
LEMs are created to understand “emotional and psychological drivers”. In this context, their purpose is to determine what viewers like and what resonates with them.
It is important to note that the technology analyzes the emotions of viewers indirectly, by analyzing the content that gets watched and consumption patterns.
So, if a viewer watches romantic comedies a lot, they might be more receptive to ads that play with emotions linked to romantic comedies.
But the platform goes beyond that. Ars Technica notes that viewers are categorized into very specific types, such as “social connectors”, “emotionally engaged planners”, or “goal-driven achievers”.
Companies that pay LG to display ads to viewers may tap into the data to show ads to highly specific groups of users only.
LG has not provided much details besides that. Can you turn the feature off? That is unclear. What you can do, however, is skip the connecting of the TV to the Internet. Without Internet, the TV won’t be able to do much.
Other options include using solutions such as AdGuard or DNS-based filters to weed out most of the advertisement before it lands on the TV.
What is your take on this? Are your TVs connected to the Internet? Feel free to leave a comment down below.












