YouTube users who do not want to see ads have three main options until now: subscribe to YouTube Premium, use a content blocker, or a third-party app that does away with ads as well.
Most YouTube users would probably agree that there are too many ads on the site. This hurts the viewing experience and wastes a lot of time. Google is also finding new ways to show ads to users. Recently, it introduced pause ads on YouTube.
YouTube Premium Lite
Recently, Google has tested YouTube Premium Lite in select regions. Not available for everyone, the plan offers a cheaper subscription with limited functionality.
The main differences to YouTube Premium are that there are still some ads, notably on music videos, and that YouTube Music is not included. There are a couple of other restrictions. There is no option to download and play videos offline and no background play either.
Bloomberg reports today that Google plans to roll out YouTube Premium Lite in select regions. Means, anyone may subscribe to the new plan once it becomes available in a region.
YouTube Premium is available for $13.99 per month in the US currently. Pricing varies from region to region. The price of YouTube Premium Lite was about half of that during the test phase. Google has not yet announced the final price for the product. Since it is a subscription, you can be sure that it will be raised regularly.
YouTube Premium Lite will become available in select countries, including the United States, Germany, and Australia.
Who is it for? YouTube Premium Lite is for users who want an ad-free experience on YouTube, do not watch many music videos, do not need offline playback or background playback.
Yes, third-party apps like NewPipe offer all of this for free.
Now it is your turn. Is YouTube Premium Lite something that you would subscribe to? Feel free to leave a comment down below.















