The future looks quite grim for Mozilla and its Firefox web browser. The average monthly user count continues to drop while the browser of its ex-CEO is reporting new heights regularly. Then there is the looming death of Google and its impact on Mozilla’s finances to consider.
Mozilla’s reaction came as a surprise. It started to add features that users requested for years. Firefox supports vertical tabs now, tab groups, and a lot more.
It also took a look at its assets to figure out what to keep and what to terminate. This resulted in the termination of recent acquisitions, such as Fakespot, and long-standing staples, such as Pocket.
While these help free up resources and reduce expenses, it is likely that they won’t prevent the Mozilla-ship from capsizing, if things take a turn for the worse.
What to do? Here is an idea!
Why is Brave gaining users and Firefox losing them? You could say that it is all because of the different underlying platforms that the browsers use. Brave, after all, uses the same core as Google Chrome. Firefox uses Mozilla’s own engine. It has advantages, as it gives Mozilla full control over the engine. However, all development weight is on Mozilla whereas Brave and others reap what (mostly) Google developers and others work on.
It would be shortsighted to focus solely on this. Brave includes a content blocker by default. It also includes lots of privacy enhancements. While some criticize the browser for its integration of crypto-stuff, the combination of Chromium with its integrated content blocker works really well most of the time.
Firefox users can install uBlock Origin or another content blocker, but they have to do so manually.
Why is not Mozilla integrating its own content blocker or establishing a partnership with Raymond Hill, the creator of uBlock Origin? Mozilla never revealed the answer, but the most likely answer is because of its search deal with Google.
An ad blocker would prevent Google ads from showing up. Google would rightfully so want to pay less to Mozilla, as it would not make enough revenue anymore to justify the price that it pays Mozilla each year.
But what about running a test? Create a special version of Firefox. Install an ad-blocker and enable it by default. Distribute it, maybe ask for donations in the same way that the Thunderbird team is asking for them.
See how it goes. Just make sure that privacy is excellent for users, that they won’t see any sponsored content or other paid content in Firefox, and that their privacy is always valued more than anything else.
It might work. Users might pick Firefox as it would keep them safe and private while using the browser. It might not work, but Mozilla would at least tried something.
Now You: do you use Firefox or another browser? Let me know in the comments below.