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Tag: netflix

Netflix to use AI “to serve the right ad to the right member at the right time”

Posted on May 18, 2025May 18, 2025 by Martin Brinkmann

The next frontier for AI is advertisement. While some companies are already experimenting with AI-powered advertising formats, more and more will hop on the bandwagon to increase revenue and ideally make ads more lucrative for companies and better for users as well. Netflix announced a push into AI-drive advertising, which it calls creative formats, just…

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Like Clockwork, Netflix is rising prices again

Posted on January 22, 2025January 22, 2025 by Martin Brinkmann

Years ago, I predicted that streaming companies would raise subscription prices regularly, maybe even yearly. Today, news broke that Netflix is raising the price of subscriptions again. The details: Here is the new price structure in the United States: This is the first price increase since October 2023, when Netflix increase the price of Premium…

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Opera

People love Netflix with ads

Posted on October 18, 2024October 18, 2024 by Martin Brinkmann

Netflix’s reported strong earnings, revenue, and an increase in subscribers for the third-quarter of this fiscal year. One of the most important takeaways is that people seem to love the ad-powered Netflix plan. Netflix says that more than 50 percent of all subscribers in the third-quarter selected the Standard with ads plan. Compared to last…

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Netflix is cancelling Basic plan subscriptions and pressuring subscribers

Posted on July 3, 2024July 3, 2024 by Martin Brinkmann

Netflix customers who still have a Basic subscription will soon receive word from the company about it. Basic is going away. Netflix began by pulling the plan from its website and apps. New users could not sign-up anymore for the plan, but the company did not touch existing subscriptions. Now, it is targeting these subscribers….

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Netflix

Netflix considering free ad-driven plan in some countries

Posted on June 29, 2024June 29, 2024 by Martin Brinkmann

Streaming, which once set out to replace classic TV, is slowly but steadily turning into the very thing it set out to replace. Those who still do not believe it may have a change of heart when they hear this: Netflix is apparently considering launching a free plan in some countries. The plan will be…

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Netfflix

Netflix Games may soon get ads

Posted on January 5, 2024January 5, 2024 by Martin Brinkmann

Netflix is known for its streaming content, but it also offers a growing library of games to subscribers. These games are available free of charge currently. On its games website, Netflix highlights the current advantages of games. These includes “no ads”, “no extra fees”, “no in-app purchases” and “unlimited access”. As far as games are…

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Netflix announces new Binge Ad format, Sponsorships and Downloads

Posted on November 3, 2023November 3, 2023 by Martin Brinkmann

Netflix users may subscribe to the service for $6.99 per month, but the caveat is that the plan includes ads. The company published One Year Into Netflix Ads this week on the official blog to look back and into the future of ads on the platform. According to the post, Netflix’s Standard with Ads plan…

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It looks as if Streaming Services are dying to lose customers

Posted on November 2, 2023November 2, 2023 by Martin Brinkmann

Streaming services have turned the wrong way in the past couple of years. While ad-powered plans are the big thing currently, there are other developments that many customers may not like. These push more and more customers to other options, including P2P. Netflix started to push its ad-powered plan earlier this year and many streaming…

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Netflix on TV

Ads and higher prices: how to cope with a changing streaming landscape

Posted on October 17, 2023October 17, 2023 by Martin Brinkmann

Streaming media pioneer Netflix set out to become the home of the cord cutting movement. Offer a better experience than Cable to a lower price. Things have changed significantly since then. Now, there are numerous players on the market, e.g., Disney+, Netflix, Apple TV, Paramount, Prime Video, HBO Max and many more. All want a…

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  • May 18, 2025 by Martin Brinkmann Netflix to use AI "to serve the right ad to the right member at the right time"
  • May 17, 2025 by Martin Brinkmann Windows 10 update may cause another Bitlocker recovery reboot issue
  • May 15, 2025 by Martin Brinkmann Chrome 136 update patches security issue that is exploited in the wild
  • May 13, 2025 by Martin Brinkmann Firefox 138.0.3 fixes two crashes and some other issues
  • May 12, 2025 by Martin Brinkmann Microsoft 365: Windows 10 continues to be supported, at least somewhat

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