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Most streaming services have two levers when it comes to increasing profitability on the customer side. Major streaming services like Netflix, Disney+, or Amazon Prime Video introduced ad-supported plans only recently. These are cheaper, but the downside is that ads are shown regularly. Pricing varies from region to region, but if you take Netflix in…
Amazon’s Prime Day is a major shopping event. Even if you are not an Amazon customer, you may notice that another Prime Day is about to happen when all of your favorite sites suddenly start to list deals. While it may be tempting to shop at Amazon during Prime Day, it is usually better to…
One of the things that I really, really dislike when it comes to watching media is ads. Unfortunately, it appears that the trend is more ads, not less. This does not happen only in streaming. Microsoft, for example, is pushing ads like there is no tomorrow in Windows. Streaming, however, seems to be inclined to…
Amazon is reportedly integrating three new ad formats into Prime Video that advertisers may run. Among them video pause ads, something that Google has also been experimenting with on YouTube. Prime Video used to be advertisement free. This changed in early 2024 when Amazon launched ads for all Prime customers on its platform. Customers who…
Amazon introduced advertisement in Prime Video in the beginning of February 2024 for all Prime subscribers. All Prime subscribers who watch Prime Video content get ads by default when they do so. While Amazon did show trailers, another form of promotion, before shows and movies, it did not show ads on top of that up…
When Amazon announced that it would introduce ads in Prime Video for all customers, it revealed that customers could pay a few bucks per month extra to avoid advertisement on the service. Prime Video customers from the United States may see ads already when they view shows and movies on the platform. Soon, starting next…
Amazon launched Rufus to a small audience in the United States today. Rufus, a “generative AI-powered expert shopping assistant”, adds something to the shopping experience on Amazon that has been missing until now. Online shopping, as comfortable as it is, lacks interactions with clerks. Even simple questions may remain unanswered on Amazon and other shopping…
Amazon Fire TV devices may show fullscreen video ads now when started. These advertise Amazon Prime Video content. Good news is that users may turn these off on their devices. The trailers play before users have had any interaction with the device, apart from turning it on. Amazon introduced the change on all current Fire…