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Brace yourself, OpenAI to introduce ads into its apps

Posted on December 1, 2025December 2, 2025 by Martin Brinkmann

The free AI ride is as good as over. Free meaning no ads in this case. The writing was on the wall: AI processing, infrastructure and upkeep are expensive and companies can only burn through a specific amount of money before investors demand a return on their investment or they run into payment issues.

ChatGPT is probably the most used AI out there. You can use it in apps or on the official website, and it is also found in many third-party apps.

Soon, ChatGPT may introduce advertisement into its Android application, reports Tibor Blaho on X. Hhe user found references to ads in the last Android beta.

Strings, such as AdTarget, SearchAd, or ApiSearchAd were discovered in the beta. While version 1.2025.329 of ChatGPT did not include any ads during tests, the existence of the strings suggests that ads are coming.

It is likely that OpenAI will limit ads to free users, which make the bulk of users right now. Turning on ads could boost the company into the upper-elite of advertising, rivaling the likes of Meta (not Google, for obvious reasons).

It is unclear how ads will look like and if they will be easily distinguishable from the AI’s output to the user’s request.

The question is, what will users do when they encounter ads in ChatGPT? Will they keep on using the software or switch to another, one that does not have ads yet? It will be interesting to see.

Ads may also lead to a credibility problem, especially if the ad highlights a product that the AI also recommended in the answer to the user.

Now You: Do you use an AI right now? If so, which and how is your experience so far? If not, why not? Feel free to leave a comment down below.

Tags: ai
Category: Security & Privacy

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6 thoughts on “Brace yourself, OpenAI to introduce ads into its apps”

  1. Tachy says:
    December 1, 2025 at 3:19 pm

    Reminds me of the black mirror epsiode, Rivermind. You’ll be chating away, you mention doing the dishes and suddenly it will spout an ad for cacade 🙁

    Or now that chatGTP will sext with you, you’ll be just about to climax and suddenly it’ll spout an add for condoms LMFAO

    Reply
  2. TelV says:
    December 1, 2025 at 3:32 pm

    @Martin, that should read “Brace yourself….” The word “Braze” has an entirely different meaning: https://www.collinsdictionary.com/dictionary/english/braze

    Reply
    1. Martin Brinkmann says:
      December 2, 2025 at 11:02 am

      thanks!

      Reply
  3. Tom Hawack says:
    December 1, 2025 at 6:00 pm

    Ads, ads, ads …
    Do I use an AI right now? Certainly not any “major” one. I occasionally call upon DuckDuckGo AI Chat for things such as helping/improving a UserStyle or UseScript, creating a complicated Regex, summarizing a biography … and that’s about all.
    AI yes, yet very occasionally. Integrated AI and particularly in a browser and even more in an OS: never.

    Reply
  4. VioletMoon says:
    December 1, 2025 at 11:06 pm

    Do you use an AI right now? If so, which and how is your experience so far?

    Yes, mostly ChatGPT–good, with some good answers–with a Firefox Relay address; however, I suddenly started receiving spam on my main account in the Inbox which is a never-has-happened-before-in-30 years. Suspect Open AI. Could be Mistral AI Chat–last night I did some fact checking on items it was mentioning–a lot was incorrect. Perplexity for quick answers. I still like DDG, Search Assist.

    For the medical field, AI is highly beneficial for patients. If one doesn’t understand the “results,” Ask AI–much better than doctor talk. I think doctors, if they get used to the concept, would completely change their diagnosis and steps they take to help patients. AI programs specifically tailored to the medical field–big change in health care.

    Reply
  5. TelV says:
    December 2, 2025 at 3:53 pm

    Just read on The Guardian that a scientist by the name of Jared Kaplan is proposing to allow AI to train itself. https://www.theguardian.com/technology/ng-interactive/2025/dec/02/jared-kaplan-artificial-intelligence-train-itself

    Sounds like allowing the fox to control the hen house with all the implications that would entail.

    Reply

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