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When asked about their preference regarding streaming media, with or without ads, most users would like pick the latter. I would go even so far to claim that many dislike ads with a passion. However, when you add a monetary component to the question, things get interesting. Get the cheaper, but ad-powered streaming option, or…
Like clockwork, many companies are increasing the price of subscriptions on a regular basis. Take Disney as an example. It launched its streaming service Disney+ back in November 2019 with an introductory price of $6.99 per month in the United States. Today, Disney+ subscribers pay $18.99 per month for the service. Disney increased the price…
Netflix published a new shareholder letter that covers the second quarter of the year. Revenue continues to grow and Netflix is optimistic that the trend continues. The letter covers monetization on the platform, which may also be of interest to Netflix subscribers. In short: It does not take a genius to understand how this is…
The next frontier for AI is advertisement. While some companies are already experimenting with AI-powered advertising formats, more and more will hop on the bandwagon to increase revenue and ideally make ads more lucrative for companies and better for users as well. Netflix announced a push into AI-drive advertising, which it calls creative formats, just…
Years ago, I predicted that streaming companies would raise subscription prices regularly, maybe even yearly. Today, news broke that Netflix is raising the price of subscriptions again. The details: Here is the new price structure in the United States: This is the first price increase since October 2023, when Netflix increase the price of Premium…
Netflix’s reported strong earnings, revenue, and an increase in subscribers for the third-quarter of this fiscal year. One of the most important takeaways is that people seem to love the ad-powered Netflix plan. Netflix says that more than 50 percent of all subscribers in the third-quarter selected the Standard with ads plan. Compared to last…
Netflix customers who still have a Basic subscription will soon receive word from the company about it. Basic is going away. Netflix began by pulling the plan from its website and apps. New users could not sign-up anymore for the plan, but the company did not touch existing subscriptions. Now, it is targeting these subscribers….
Streaming, which once set out to replace classic TV, is slowly but steadily turning into the very thing it set out to replace. Those who still do not believe it may have a change of heart when they hear this: Netflix is apparently considering launching a free plan in some countries. The plan will be…
Netflix is known for its streaming content, but it also offers a growing library of games to subscribers. These games are available free of charge currently. On its games website, Netflix highlights the current advantages of games. These includes “no ads”, “no extra fees”, “no in-app purchases” and “unlimited access”. As far as games are…
Netflix users may subscribe to the service for $6.99 per month, but the caveat is that the plan includes ads. The company published One Year Into Netflix Ads this week on the official blog to look back and into the future of ads on the platform. According to the post, Netflix’s Standard with Ads plan…