Chipp.in Tech News and Reviews

Windows, Security & Privacy, Open Source and more

Menu
  • Home
  • Windows
  • Security & Privacy
  • Gaming
  • Guides
  • Windows 11 Book
  • Contact
  • RSS Feed
Menu

Who would have thought? Customers of Samsung fridges are not happy about ads their smart fridges started to show

Posted on September 25, 2025September 25, 2025 by Martin Brinkmann

Do fridges, toasters and other household appliances may come with “smart functionality” or wireless connectivity these days. In the case of some, TVs for instance, the functionality may also be used to display advertisement to users and collect data about users.

Samsung recently announced that its smart fridges would start showing ads. A software update introduced the feature and first reactions of customers are not exactly glowing.

The company introduced the change for some of its Family Hub refrigerators in the United States. This turned the screen of the device into a vehicle for ads. And who does not love ads, especially for items that cost thousands of Dollars?

Techspot reports that the update introduced new Terms of Service and a Privacy Notice that covers the addition of advertisement. Samsung’s smart fridge displays the ads on the fridge’s screen. It appears when the screen is idle, which likely means most of the time and only if users have selected certain themes, including weather, daily board, or color.

Users may enable certain themes to avoid ads for now. If the cover screen is set to art mode, which displays photos, then no ads are shown. A setting to fully disable ads is not provided, but users may block certain ads from reappearing.

You could disconnect the fridge from the network, but might not be able to use most of its functions in that case.

Samsung says that the advertisements “are designed to enhance value for owners”. I’m pretty certain that most owners would beg to differ.

Maybe next time, it would be better to buy a “dumb” fridge or other items, especially if the provided functionality is not adding value or has the chance of being turned into something that is highly annoying or invasive.

Tags:
Category: Security & Privacy

Post navigation

← Disney is increasing Disney+ and Hulu plans again
Free Windows 10 ESU has a catch: it auto-expires every 60 days →

6 thoughts on “Who would have thought? Customers of Samsung fridges are not happy about ads their smart fridges started to show”

  1. boris says:
    September 25, 2025 at 3:50 am

    I think appliances will go the way of streaming services. You will have to buy the appliance first and then pay subscriptions to use it with ads or no ads.

    There is of cause smart solution to this problem. Do not use “smart” features and never connect it to your Wi-Fi. I am not sure if this voids Warranty, though.

    Reply
  2. Tachy says:
    September 25, 2025 at 4:43 am

    When a product is advertised as “smart”, it is designed as such for the people who make the product, not for the people who use it.

    Reply
  3. Jack says:
    September 25, 2025 at 11:45 am

    This is one of the many reasons I only have 2 devices that maybe considered “smart” my phone, and a roku express. Nothing else. The tv is a 55 inch actually monitor with no built in connectivity or tuner, connected to the roku express works fine.

    Reply
  4. Mystique says:
    September 26, 2025 at 2:49 pm

    I just saw someone software locked out of their oven with these so called “smart” devices.

    As far as I am concerned, if any of these products are to exist then they should be open source based software and there should not be any ads ever. There is no justification for this.

    Samsung has an absolutely terrible reputation as far as white goods (home appliances) are concerned. I have seem to remember their washing machines or dryers were causing fires some years ago and required some sort of recall in some countries

    Reply
    1. boris says:
      September 26, 2025 at 11:37 pm

      Again. The only things in your home that should be connected to Internet are Computer/Phone and Tablet Wi-Fi/Game Console (regrettably)/Streaming Box. Everything else included Printer/TV/Thermostats/Kitchen Appliances and any other smart device should never be connected even for one second.
      And if said widget/appliance would not work without Internet connection, immediately return it as broken. Do not try to explain anything about Internet. Just say it is broken and does not work and if they want to troubleshoot it through Internet, ignore it and just return.

      Reply
  5. Cheesey crisps says:
    September 26, 2025 at 11:03 pm

    Enhances value??? Tf is that? People want their private home free from commercialization, child’s first memory is the fridge brainwashing them to have a nice refreshing coke and Tony the tiger wishing them a happy diabetic bowl. I wouldn’t take the fridge even if it was low cost/free or had a forever warranty. Nobody is gonna make money from their machines in my own house.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Support This Site

If you like what I do please support me!

Any tip is appreciated. Thanks!
  • January 15, 2026 by Martin Brinkmann Personal Intelligence: Google pivots Gemini towards an all-seeing AI
  • January 14, 2026 by Martin Brinkmann New Year, New Zero-Day: The January 2026 Windows Patch Tuesday Breakdown
  • January 13, 2026 by Martin Brinkmann Firefox 147 Just Dropped: 5 Features That Make It Worth Updating Today
  • January 12, 2026 by Martin Brinkmann WinSlop: The Open-Source Response to Microsoft’s AI Push—Strip the Bloat and Take Back Control of Your OS
  • January 11, 2026 by Martin Brinkmann Slimming Down: How Checkpoint Updates Are Making Windows 11 Faster

About

We talk, write and dream about Technology 24/7 here at Chipp.in. The site, created by Martin Brinkmann in 2023, focuses on well-researched tech news, reviews, guides, help and more.

Legal Notice

Our commitment

Many websites write about tech, but chipp.in is special in several ways. All of our guides are unique, and we will never just rehash news that you find elsewhere.

Read the About page for additional information on the site and its founder and author.

Support Us

We don't run advertisement on this site that tracks users. If you see ads, they are static links. Ads, including affiliate links, never affect our writing on this site.

Here is a link to our privacy policy

©2026 Chipp.in Tech News and Reviews