Google plans to eliminate third-party cookies in its Chrome web browser. An updated schedule, published on Wednesday, confirms that testing begins in the first quarter of 2024.
A total of 1% of Chrome users will join the test, which disables third-party cookies in their browsers. Google plans to push the change to the entire Chrome population by the third quarter of 2024.
The main purpose of this type of cookies is tracking on today’s Internet. While it is up for debate whether the disabling will have a positive effect on tracking, it is clear that it does eliminate a widely used form of tracking.
Google, being an advertising company first and foremost, has already created a system that it believes is better for the privacy of Internet users. Called Privacy Sandbox, it integrates the tracking directly into the Chrome browser.
Chrome analyzes the browsing data and assigns the user to interests groups. Websites and web advertising companies may use the information to display targeted ads. There is also an option for websites to assign certain interests to users. The system runs in the local browser, which, Google believes, is reason enough to use the term privacy to describe it.
You can disable these ad systems in Chrome for desktop systems and on Android; check out the linked guides to find out how.
Disable third-party cookies in Chrome

Most Internet users have no benefit from keeping third-party cookies enabled in their browsers. Very few may use services that require third-party cookies for functionality. The vast majority of websites and services works fine without third-party cookies.
It is therefore a good idea to test disabling third-party cookies in the web browser. If you run into problems, you can still enable the feature again to resolve it, or create exceptions for these rare cases.
Here is how that is done in Chrome:
- Load this page in Chrome’s address bar: chrome://settings/cookies. It opens the Cookies and other site data preferences.
- Select “block third-party cookies” under general. Chrome displays information about this when the option is set.
It states:
Sites can use cookies to improve your browsing experience, for example, to keep you signed in or to remember items in your shopping cart
Sites can’t use your cookies to see your browsing activity across different sites, for example, to personalize ads. Features on some sites may not work.
This is all that is required to block the use of cookies for tracking across different sites. Note that the change does not affect first-party cookies, which remain supported. These serve an important purpose, as they are often used to keep user’s signed in among other things.
All major browsers support options to turn off cookies entirely or only third-party ones. Most Internet users may want to block these cookies or configure their browsers to delete them regularly to limit tracking. Firefox users may want to check out this cookie banners article, as it explains how to do so in the browser.
Closing Words
Google’s crusade against cookies is self-preserving. The company makes most of its money from advertising and a lot of that money relies on tracking. The euphemistically called Privacy Sandbox is a continuation of that, albeit under different conditions.
The main danger of Privacy Sandbox is not that it continues to track users using a different system, but that it is an advertising system that is now integrated into a web browser. Google controls this web browser and also the open source core Chromium. Several developers of Chromium-based browsers announced that they won’t go along with Google, which is good for users of these browsers.
Problem is, Chrome has a commanding usage share and that means that the majority of Internet users will be enrolled automatically into the new system.
Now You: how do you handle third-party cookies on your devices?






